Posted by Consultant on 6/23/2009, 2:35 pm
Attention KWWR-
Stop using the weather bed as an actual talk bed. It's confusing to the listener. When they hear that music they think they're going to get a weather report and instead they hear Mark Robertson stumble all over a promo.
Second, learn to pre record and edit your phone calls. Yesterday a phone call was aired live and "Caller 10" had no idea she won anything!
Lastly, shorten your RDS messages. Most stations use this to display song title and artist or if the station is "Country 96" they display that. KWWR has decided to use this to promote EVERYTHING.
Thank you. That will be $2500.
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