...They would do as other companies are doing and prepare for the end of the AM band. It's time to say good-bye to 900, 950 and 1580 in Mid-Missouri.
Here's what they should do (should, since they won't, but I still want to vent):
Move The Tiger to 93.9. It covers Columbia just fine and puts a marginal signal into Jefferson City and Fulton, which is all the more they have with 1580 and 100.5 now;
Move The Eagle to 94.3. They also need to get Limbaugh away from Cumulus and own him;
96.7 stays as is;
99.3 stays as is;
100.5 becomes KFAL-FM, which can replace Kat County as the secondary country frequency. If there's a way to move the tower farther west and south, so be it;
106.9 stays as is.
All of the studios can be housed at Zimmer's Columbia location. They can keep sales and a news person in Jefferson City and Fulton. By owning only six stations, they could also make a claim for 98.3, if that ever becomes available.
This won't ever happen, of course, but it's an idea.