Damn good sound. I don't just mean FOH sound, either.
Management that knows their shit.
Decent pay (percentage of the door).
Since it is a bit of a distance away from KC, a guaranteed crowd would help. Its tough (as you probably know) to get people to drive for an hour, THEN pay 10$ to get in, regardless of quality of band.
Occasional national acts. Aftershock has done VERY well with that.
Damn good sound.
Bands that don't suck.
Management and staff that know their shit.
Fair drink prices.
There is a local place that we've all played here in the metro. Sound is great. Atmosphere is great.. but on a busy night it'll take anywhere between 10 - 30 minutes to get a drink or place a food order. Quite frankly, it turns me off from going there. Many people I know have said the same.
Also, it would help if Damage had full control of your food menu (the food at DC was outstanding!)
I don't suppose I could also request strippers?