In the field of education it's a universal truth that those who can't teach advise those who can. I once worked for a 'leader' (they aren't bosses anymore) who spent £60k with an advertising consultancy to re-brand my school. At the, much vaunted, grand launch we discovered that the sum total of the change was one word less in the school name and a new logo. The art and English depts could have done better for £500 incl all materials.
I'm sorry to say that I think Orwell composed Animal Farm in recognition of modern management practices!