With zero percent interest and a 7-year payment plan, your local HVAC installer making $35,000 a year has no problem buying an F350 Crew Cab Dually with a turbo-diesel V8 fully equipped for $70,000 or so.
Guys around here hardly feel that they're a real man unless they have a giant customized pickup truck.
I remember back in the day, people were ashamed to be seen driving pickup trucks. When a standard V8 Ford Fairlane sedan cost $2,000, the corresponding Ford F1 pickup cost about $1700, and had NO options available - rubber floor mats, 3 speed transmission, heater optional ...
TODAY, a real MAN'S man chaws terbacker, wears a cowboy hat, huge boots, listens to country music all day, and drives a big diesel pickup ... I hate some things about this culture ...