Clubs and businesses, of all types, associated with our old bikes offered OAP discounts for poor pensioners who at the time were very much in the minority. They all expected their business to attract the same demographic and nobody recognised that younger people with a passion for old bikes would reduce in numbers as the years passed.
The dawn of realisation has now occurred and Morton's, The VMCC etc have all at long last found that their turnover/financial contributions are declining as the numbers of OAP's has increased and at the same time the numbers of young contributors has diminished. Indeed the VMCC stopped the OAP discount from continuing a couple of years ago to slow down or stop the decline in revenue. The only members who now have the discount are those to whom it had already applied, and they are at risk.
To complain about a business stopping a discount for OAP's, many of whom have a high level of disposable income, which in turn would have a significant impact on their profitability is na´ve. After all have you seen the price of a cinema ticket, or a live concert ticket these days?