Posted by ksdk on October 26, 2009, 12:20 pm
KSDK -- K-HITS 96 announced today it is letting some of its long-time personalities go and is changing its programming in an attempt to cut costs and boost ratings.
The classic rock station said its morning show, The Showgram, is being discontinued. It will be replaced with an all-music format hosted by Rick Sanborn.
The station's late-afternoon show is changing. Personalities Katy Kruze and Carl "The Intern" Middleman were let go. J.C. Corcoran will not be on the air, although he remains under contract with K-HITS owner Emmis Radio until December 2010.
Showgram personalities John Ulett and Laurie Mac will remain in mornings on K-Hits with Rick Sanborn.
"These changes are designed to give our listeners what they want, namely more classic rock, all day, every day," said John Beck, Emmis senior vice president and General Manager. "At a time when our industry is suffering due to the economic recession, it is critical that we find ways to boost our ratings. Playing more music in the morning than any other station in the market is one way we feel we can differentiate ourselves and attract even more listeners."
Beck added that he does not anticipate any further personnel changes in the foreseeable future. "We wish J.C., Katy and Carl all the best and wish them much success wherever their careers may take them next," he said.
Emmis Communications also owns KFTK-FM (97.1 FM), KSHE-95 and 105.7 The Point.
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