he would be protected from the media by all of his handlers.
If you want sponsors to pay for your race car (and your career), you have to be marketable on some level. What is there positive to market about him besides a slightly above average talent (for his level)?
A.J. Foyt was 10 times the a-hole that Busch has been, but he was: a) likeable; b) a real spokesman for the sport; c) A.J. Foyt - a living legend. Kurt is a drunk driving a-hole who most famous moment may be provoking a fight with a seriously overweight boorish (but likeable) driver and losing. Sad to say, but people forget that he even won a championship.
He's becoming a Dennis Rodman. Rodman was a big part of 5 different NBA championships with 2 different teams and yet all anyone remembers is the freak show he generates around him.
Who wants to sponsor a freak show?