Ad firm selling space in the Guardian on its readers: "No longer the bearded lefties!"

Posted by RobG on October 29, 2009, 5:56 pm

A friend of mine just received this 'interesting' offer at his work address: "Hi there Every now and again an ad deal comes along which offers incredible value for money. This time it's the turn of The Guardian Weekend Magazine. With its 1.4 million readers averaging extremely high household incomes, and what makes this late space offer so unusual is that it's for such a prime issue... Here are the five key facts that you need to know: 1. Publication: The Guardian Weekend Magazine 2. Publication date: 7th November 3. Size: Single panel (39mm x 52mm) 4. Rate card: £1025 5. Late rate offer: £267 In our opinion, nothing has greater influence over ad response than the sheer number of people that will see your ad. It's the old "bums on seats" philosophy and the Guardian has 1.4 million of them (that's an awful lot of bums!). This is an uber cheap deal for an ad in the national press, if you're not familiar with what we're offering click here to view a Sample Ad page and here for Sample Editorial pages. No longer the bearded lefties! Guardian readers are an extremely desirable group of high spending consumers, so I hope you'll be tempted enough to give this offer a try." Click the link for their gushing description of the Guardian Weekend section.

Link: http://www.webwindows.co.uk/Guardian/Sample_Editorial.html

Responses: For sure. Most of the comments these days look straight from Murdoch's Times.(NM) - Ken Waldron October 29, 2009, 6:51 pm "Guardian readers are an extremely desirable group of high spending consumers ..." - Tim Holmes November 2, 2009, 2:29 am « Back to thread

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