You all make good points, my gear in general is of decent quality and i've got most of the bits and pieces. My average quality surfcasters are wearing out though and unfortunately I just don't have the coin to go better. Have had heaps of fun with what i've got though.
I will definitely be looking into real fishing shops though, Neil you've been great with advice so I'll stop in and have a look at a reel. Cheers everyone.