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    Re: Too many garages? Archived Message

    Posted by Steve H on October 2, 2005, 8:37 am, in reply to "Re: Too many garages?"

    The difference between the garage and haulage trades is that the haulage trade only sells one standard of product. If you can take a box from A to B then you are as good as the biggest haulage company around so price is the only thing to compete on.

    In the our game there will be dealers charging £80 per hour and some guy working out of his garage for £10 an hour and us somewhere in the middle! There are customers for all these levels of pricing - someone with a new £50k BMW is unlikely to want us to service his car and someone with a four year old £20k BMW probably won't want to take it to the dealer or some scalley working out of a shed so we get it instead.

    You set you stall out and aim for the bit of the market that you want and you probably wouldn't actually want the £50k cars or the customers who think that £10 per hour is a bit steep!

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