Flo Sports started with FloTrack that became the preeminent site for track and field coverage of college level and elite high school races. As with all things, at first was free model based on ad generation .

They merged with MileSplit, extending their reach, then Branched out to other content creation for underserved sports like wrestling and jiujitsu ( FloGrappling) and now keep expanded their reach.

I won’t be paying for any of it.