From the NY Times. By Bruce Schoenfeld
Armando Bacot is a 6'11" center at UNC.

"Since Bacot could make money and still remain a student, he chose to return to Chapel Hill for another season. Soon after, the first of several lucrative deals with companies was announced. “Usually, at the end of a Final Four run, your best players leave,” Cunningham told me. He pointed out four of the Tar Heel players on the practice court — Bacot, Love, R.J. Davis and Leaky Black, a long-limbed defensive specialist. All of them started on last year’s team, and all of them returned for another year. “In each case,” Cunningham said, “NIL was at least partially the reason.”

By last fall, in an act symbolic of the newly liberated college athlete, Bacot was openly driving an $80,000 Audi. His portfolio of deals totaled well over $500,000, according to his mother, Christie Lomax, who acts as his manager. (Because college athletes aren’t required to reveal what they earn, dollar amounts are difficult to verify.) In November, on a day that the Tar Heels didn’t hold practice, Bacot participated in photo shoots for three different companies: BOA Nutrition, MoneyLion and Nerf. Love, too, has been thriving: His projected annual income approaches $400,000, as compiled by On3, a recruiting website. “They’re setting themselves up for life after basketball,” Cunningham said."