Identity is now a bigger problem with the change of the daily 49er to the Long Beach Current. Notice the logo for the publication as well as the colors. Bluish, light gray, and white. A recent event on campus for the students had a table witheca blue table cloth with the Long Beach Current name in white and the students manning the table wore T-shirts that were blue with white lettering.
I am concerned the next thing thebPrez will do is change the school to a beachy theme.