USC Men’s Basketball HC Eric Musselman has started aggressively marketing his program through viral videos and student engagement aimed at boosting interest, per the Los Angeles Times’ Ryan Kartje, who notes average Galen Center attendance “fell to just over 5K per night last season,” down from more than 6K in the final year of the Andy Enfield era. Utilizing lessons on the "power of promotion" gleaned from his father and longtime college and pro coach Bill, Musselman has begun making Instagram videos, imploring his players to play a part of marketing both the program and themselves, and undergone efforts such as spending hours with staff handing out flyers across campus in hopes of drumming up interest. Musselman: “It’s not a traditional approach. But we just can’t do things here that are traditional. We have to create uniqueness in our market. If you don’t want any fans, don’t do anything, just coach your team. If you want fans, you’ve gotta win — that’s No. 1. You’ve gotta have star players — that’s No. 2. Your style of play matters, that’s No. 3. And you’ve got to connect. I don’t see how you have unbelievable attendance unless you connect with the students. That’s just my personal belief being here for a year. And this year, we are drastically different in how we’re trying to connect.”