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on 11/11/2025, 9:01 am
"What is the Big Ten's $2.4 billion private equity deal?
by USA TODAY
The Big Ten is considering a controversial $2.4 billion private equity deal, spearheaded by commissioner Tony Petitti , which would see the conference exchange a chunk of its lucrative media rights revenue for an infusion of capital from private investors. This arrangement is drawing criticism as it effectively invites private equity interests—entities with a profit-first reputation—into the heart of one of college football’s most powerful and financially secure leagues.
Critics argue that this move represents a departure from traditional collegiate values and raises concerns about the long-term influence of private equity on the governance and priorities of the conference. The deal surfaces amid dramatic changes in the college sports landscape and financial pressures, but skeptics point out that the Big Ten is already financially robust, with media rights revenues projected to climb even higher. The notion of selling a share of future earnings for a quick cash influx has alarmed both insiders and outside observers, who fear it could erode the stability and identity of the league over time."
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