My post was a response to the others, but to answer yours.....
I'd say the resentment of Mortons is due to people's dislike of big corporate capitalism, a feeling they are asset stripping our hobby, and a nostalgia for the good old days seen thru' rose tinted glasses.
Personally I'd rather see the company surviving & promoting our hobby even if they make a profit at our expense. People always have the choice not to pay for their products.
I chose not to because I lost interest in most old bike mags and dislike huge crowded shows where it is a scrum to get to see the exhibits & trade stands.