He is not cheap etc. You will find that he owns the production company/ companies that make the programmes. As for being a buffoon, well he is a very astute professional buffoon and makes a lot of money as a result of his "act".

A motorcycle fan? Most definitely and also I believe a manufacturer of custom bikes called a Gladstone after one his ancestors.

He is a. Bit of a Marmite character, but let's be honest he does put motorbikes on the television.