Re: New RE 350 Classic launched
Posted by Nigel B on September 2, 2021, 8:19 pm, in reply to "Re: New RE 350 Classic launched"
It must be me but it looks pretty much like all the other Indian Enfield's that preceded it. Just more of the same. |
Indeed - that was a large part of the designers brief. In an interview that forms part of the launch video, the desiger states that he was told " For God's sake don't muck it up" or words to that effect.
We don't "get" how important this particular model is to RE in their home market - pre-pandemic they were selling 45,000 a month ! July this year was back up to just short of 40,000 of the "old" model 350 Classic ("only" 13,000 of the new Meteor) and that is in the knowledge that the new model launch was imminent. The 350 Classic is the biggest selling 350-750cc motorcycle model in India & has been for years. The local reviews are very complementary - RE appear to have had review bikes out to the big players in India pre official launch & these aired on YouTube hours after the the official launch. Some of these video channels have been very luke-warm (or even dismissive) of the the old UCE Classic, but all appear to enthuse about the new model, so hardly "more of the same" ?.
It occurs to me that it was that very same "more of the same" attitude that did for the British motor cycle industry all those decades ago.
While the "new" Classic may look similar in style to the "old" one, it is a very different, very much more modern motorcycle. RE are not falling into the "warmed over, more of the same" trap that did for the British makers. As a company they are investing hugely - 3 state-of-the-art factories now & they are growing market share around the world. They are a cash-rich company that is not afraid to invest - the very opposite of the old British makes.
Beware mr Enfield, beware. Remember that your future is determined by your past.
RE seem to me to be quite astute in unashamedly "milking" their roots, but are also well aware of what their biggest market (their home market) desires. They are not without local competition & the all new 350 Classic is designed to keep them ahead of that competition. Siddartha Lal is a smart cookie - something that could not be said about the top "management" of the old Briish makes.