Forbes had her listed as the 96th most recognizable person on the planet? There were no other drivers in fronet of her like Junior, Jeff Gordon, Jimmie Johnson, Tony Stewart, Mario Andretti, Helio Castroneves, Mike Andretti, etc. I don't think there were very many, if any, pro athletes in front of her. To answer your question I think we're not going to see the end of the huge sponsorship checks for quite some time yet.