Referral marketing is built on the premise that people trust recommendations from friends more than direct advertising. Therefore, in referral programs, such conditions are created so that the user wants to recommend the product that the company needs to his environment.

A well-designed program helps businesses find new customers and increase the loyalty of existing ones. Among companies that offer approximately the same services, the referral program can be a decisive factor for the user. And the constant mention of the brand, which is provoked by the conditions of referral marketing, leads to a higher ranking in the network.