Player profiles provide invaluable data that can be leveraged for monetization purposes, including showing content the player is likely to purchase and informing future game features based on that data.
Understanding different player personas is the key to attracting quality users and increasing mobile gaming revenue. Recognizing these individual segments calls for different user acquisition (UA) and retention strategies.
Gamers are an expansive group, usually male-identifying players, who utilize video gaming as a form of relaxation and entertainment. Gamers rely on word of mouth or online reviews to locate popular titles to explore; often opting for those that appear easier.
Conquestador casino Ireland features that encourage competitive features are also attractive to these gamers, such as high score lists and leaderboards, along with massively multiplayer online role playing games that allow them to explore immersive worlds where they can take on different roles - including that of being a killer!
This group of players tends to be aged 31 or above and is composed of 59% male players and 41% female gamers. They tend to enjoy gaming on mobile devices for its ease and convenient play anywhere. Furthermore, this demographic would likely benefit from well-being features like financial vulnerability checks or alerts about irregular spending - features which would best be targeted with social media marketing or paid ad campaigns.
Adrenaline junkies love getting their heart racing. People in this category often gravitate toward casino games that provide them with a stimulating environment full of action and thrills, giving their hearts the chance to race along with their blood pumping!
These players enjoy fast-paced casino games like slots and roulette, relishing in the element of chance. This type of player is commonly known as a "Gambler," who often place large bets to earn rewards or prizes more quickly.
Explorers are defined by their insatiable curiosity and passion for discovery. They take delight in uncovering previously hidden features within games that other players might miss, often via social media posts that give hints as to the latest in-game developments. Furthermore, explorers often possess strong competitive instincts, seeking high scores and challenging achievements; such players are known as Strategists who usually specialize in mid-core titles.
Players who enjoy uncovering every facet of a game fit the definition of Explorer players. They take great pleasure in exploring everything it has to offer and taking pride in their accomplishments; receiving validation from others. Explorer players tend to play for longer durations in order to hone their skills.
Smart and prudent players generally tend to be the more successful casino gamers, preferring to utilize their intelligence in finding ways around long-term disadvantages in casino games. Furthermore, these gamers appreciate being able to compete against real players.
Casinos can draw the player personas they seek with various marketing and safety techniques and measures, including voice recognition, financial vulnerability checks and spending limits - key components in winning trust from this audience. They prefer interactive games with simplified gameplay, bold graphics and ease of use as well as loyalty rewards to win their business.
Play for Fun players are the most common type of player found in social casino games, typically being younger, male players speaking a non-English language and engaging more regularly in terms of play frequency. They're likely also moderate spenders who make purchases to decorate their gaming space or avoid waiting for credits; or buy gifts for friends.
Challenge-seeking gamers appreciate being put through their paces, and developers should provide mini-games triggered by milestones or achievements within the game, to cater to them. This will create an immediate sense of progress within the game which increases ASL while driving monetization as users purchase additional in-game content; well-being features such as financial vulnerability checks or spending limits will also be welcomed by this persona.