Hi, of course! This is one of my favorite features of Pushwoosh. Messages can be customized to a person's location, activity, preferences, or any combination of these. You have a great https://www.pushwoosh.com/products/android-in-app-messaging/ deal of customization options to make messages as specific as possible for each component. I'd say it's worth the investment. The impact on engagement and conversion rates can offset the costs. They have different plans, so you can choose what suits your needs and scale as you grow.