A new public health campaign encourages consumers to keep cannabis out of reach of children and in a secure place, and warns users about possible negative side effects from its consumption - especially among younger users.

Public health campaigns that strive to alter knowledge and beliefs in novel subject areas tend to be more successful than those that focus on common themes. Therefore, equity-focused messaging must form part of any cannabis marketing program.

De-Stigmatizing Cannabis
Cannabis https://westcoastbud.io/ has long been seen as being associated with outsiders in society and therefore may still carry stigma that is difficult to shake. Stigma, or social discredit, reduces an individual's sense of worth and self-efficacy (Herek 2007), with visible stigmas having greater negative impact than non-visible ones (e.g. visible discredits tending towards discredit while non-visible stigmas devalue); research indicates that people affected by non-visible stigmas manage its effects by controlling how widely others know they have it -- this technique known as stereotype threat (Newhart and Dolphin 2019; Bottorf et al. 2013).

Medical cannabis patients may feel pressure to keep their use quiet or avoid discussing it in front of physicians and program staff, in order to protect their privacy and avoid stigmas that arise due to intersecting inequalities. Working with cannabis users must realize that stigmas vary based on social constructs; creating safe spaces where users can have respectful interactions can help normalize cannabis consumption in society - leading to improved health outcomes as a result.

Increasing Patient Access
Current cannabis regulations must be replaced with an efficient system that provides equitable and safe access to medically beneficial products, including eliminating stigmatization and geographic inconsistencies as barriers. Media campaigns promoting harm reduction strategies to regular users such as tips for talking to teens about cannabis use as well as trainings and toolkits for employers will also need to be established and implemented as part of this endeavor.

Studies have demonstrated that regular marijuana users tend to lack knowledge regarding the side effects associated with cannabis consumption and how best to mitigate harm reduction strategies such as not driving within six hours after using cannabis. Education of these people about medicinal cannabis' benefits is paramount to making educated decisions about it. To achieve this, advertising should be restricted as much as possible - taking lessons from tobacco and alcohol industries as well as supporting evidence-based school and public education campaigns to temper demand. Furthermore, sales should be managed centrally with powers to regulate pricing, marketing, packaging distribution retailing promotions in order to focus on public health promotion while protecting against industry influence.

Educating the Public
Public education campaigns are essential in mitigating the harm caused by cannabis use. But they must be carefully designed in order to minimize any unintended side effects. Messages targeting novel topic areas have more of an effect than those covering already familiar ground (Davis et al. 2016).

Robust surveillance systems must be implemented to effectively track the effects of legalized recreational adult-use cannabis, with these including data such as patient encounters in emergency departments, urgent care settings and ambulatory settings; school absenteeism figures and any relevant contextual sources.

Engage teens in discussions regarding the risks of cannabis use, particularly its possible negative impact on their developing brains. Provide prevention infrastructure which limits dependence and related harms such as evidence-based treatment programs, training for employers on workplace culture's influence on substance abuse among employees, and standards to prevent cannabis-impaired driving.