Content marketing is still highly effective, but only when approached with precision. Search engines prioritize valuable, authoritative content, so long-form guides and detailed explanations tend to outperform short posts https://www.linkedin.com/feed/update/urn:li:activity:7361969892192854016 Another important factor is diversification: relying solely on blog posts isn’t enough anymore. Mixing video, case studies, and interactive tools into a content strategy creates a stronger footprint online. Beyond visibility, high-quality content builds trust and authority with an audience, which can directly translate into lead generation. The saturation people talk about comes from businesses pushing shallow or duplicate material, which doesn’t rank or convert. A well-planned calendar that focuses on genuine value still works in 2024 and is expected to remain a cornerstone strategy for years.