Custom development can be great but most businesses don't actually need it. The cost and time to build something from scratch is usually way more than using existing platforms. Been researching different options and found helpful info about choosing the right ecommerce platform that compares custom vs ready-made solutions. For most stores, platforms like Shopify or BigCommerce offer enough customization without the massive development costs. Custom makes sense if you have very specific needs or huge volume, but otherwise you're probably better off with a proven platform and spending the saved money on marketing instead