Posted by Brayn richter on October 28, 2024, 7:56 am
I’m trying to improve our store’s customer retention, and I’ve heard that personalized email marketing can help. Does Magento 2 have tools for automating personalized emails based on customer behavior, or would we need to integrate with an external platform?
Customer retention is crucial, and personalized email marketing can play a big role in that. Magento 2 has some basic email tools, but for advanced personalization and automation, you’ll need third-party help. magento admin login suggests some of Amasty’s marketing extensions, which allow you to set up automated emails based on customer behavior, such as abandoned carts or special offers. This can greatly improve engagement and help bring customers back to complete their purchases.