Considering their beach use began as converted salmon reels in the early 1980s it is a brand that has stood the test of time.
Some will say Akios are better (their design comes orginally from ABU), at the moment the invogue freespool seems to be various Penns with mags added.
Daiwa Mags still sell well and are being produced to a very high standard but you pay for it and it also pays to shop around for the best price.
The problem I have with ABUs is that white plastic pinion mount needed for the racket clicker,and the diameter of the spool, there are replacements available for these and for the bearings the ABUs come with which is a good thing!
If I was to get another ABU it would be the TSR love the colours and the low mount cage, I would add ceramic bearings and a rocket handle and spool.