I fell for this a couple of years ago.

To be fair the rep made it clear that they weren't actually the NHS but despite all the clever projections/forecasts they speiled out the scheme actually lost me revenue! I got no extra customers through the advertising booklet but some of my existing customers were NHS staff and, once they realised I was a member of the scheme, claimed their discount!

It seems that the vast majority of employees pay no attention whatsoever to these 'Employer Backed' schemes.

That was my experience, anyway!

Paul.