Thank you for contacting us about this advertisement. I am sorry it caused you concern. I should explain that we don’t give approval to advertisements and can only intervene if an advertisement that has been broadcast breaches our advertising code by, for example, being materially misleading, risking causing significant harm or causing widespread offence. In this case the ASA council considered your complaint and a small number of others on the same issue but decided it was not likely to cause a sufficient level of offence to supersede the advertisers right to expression. There are no references made in the advertisement to specific competitors and the vague claims about other garages, including as a counterpoint to the supposed quality of Kwik-Fit`s services.
Your sincerely Colin Lambert Broadcast Complaints Handler