This website, presenting research from the University of Florida and with the UN's seal of approval, makes it clear that the same manipulative techniques are being used to push for covid vaccination: https://covid19vaccinescommunicationprinciples.org/
A few sample quotes:
'What’s going to be compelling for some audiences is what resonates with their personal values. So for those who are rugged individuals, it could be about the freedom to go back to work as quickly as possible, and the freedom to go back and congregate at your place of worship as soon as possible. And the freedom to move about on your own in your community on your own time. So it’s all about that sense of individual agency, but for others, it may be about responsibility to community and family and being a good parent, or being a good daughter or son to protect an elderly immunocompromised parent.' — Monica Schoch-Spana, Ph.D., Senior Scholar at the Johns Hopkins Center for Health Security https://covid19vaccinescommunicationprinciples.org/the-principles/worldviews/
'We’re in a quickly shifting landscape where people’s beliefs and actions will change rapidly. What may be effective in one context may shift within a week or two as other contexts change. People evaluate what they trust against their existing knowledge, and there is a window of opportunity to get people information and build trust. Sharing accurate information quickly is critical to gaining their trust. You only get to be first once, and we trust what’s first most.
Speed is important, but so is consistency. Communicators face the dual challenge of getting to people quickly with the right information and in the window of opportunity that allows them to build trust.
An important aspect of timing is repetition. Heidi Larson, Ph.D., Professor of Anthropology, Risk and Decision Science and Director of the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine, has observed that in the case of COVID-19, new information may be less trusted, especially in a context as volatile as the one in which we find ourselves. This makes it important that people hear similar messages from a range of messengers.' - https://covid19vaccinescommunicationprinciples.org/the-principles/timing/
'Build a narrative. Our brains are powerful sensemaking machines that default to finding narrative when one isn’t offered. If you don’t present your information in the form of a narrative, your readers or listeners will create one as a way of interpreting what they’re learning.
Provide value by listening to what people are asking. Engage in listening on social platforms where people are sharing concerns about vaccines. Understanding the reasons behind people’s skepticism will help you design messages that overcome them. As Heidi Larson points out, rumours and misinformation flourish when there’s broad, shared curiosity and an information vacuum. Listen to questions and fears and provide detailed and meaningful answers.
I imagine that you might be able to get corporations or governments or NGOs to get on board with vaccines. Say to them, ‘This is how your government reopens, or this is how your company reopens, once everybody’s vaccinated.’ If you could get them on board to give employees an afternoon off, or a day off, to go get vaccinated, that deals with accessibility issues for some people who just don’t have childcare or can’t go as easily. But also signals an endorsement from the agency you work with, the company, the institution, the government. . . And so that’s kind of on the feasibility side of things, but it’s also messaging because if your manager, or manager’s manager, or CEO, or company leader is saying they did it and they want you to go do it, then that would be a pretty strong vote of confidence and economic support for people to do it.' — Jay Van Bavel, Ph.D., Associate Professor of Psychology & Neural Science at New York University. - https://covid19vaccinescommunicationprinciples.org/the-principles/narratives/
'It’s tempting to activate emotions like fear or shame to get people to take a vaccine. But fear immobilizes us, and shame is likely to achieve the opposite reaction we’re hoping for. Look to more constructive emotions like pride, hope and parental love to get people to act.
People form judgements and make decisions based on emotion, but when it comes to conveying scientific information, there’s a tendency to eschew emotion. Particular emotions can motivate people to action or immobilize them. Using emotions intentionally can close the chasm between intention and action.' - https://covid19vaccinescommunicationprinciples.org/the-principles/emotions/
I bet these researchers think they're being so helpful, giving governments, corporations and the media exactly the tools they need to get us to drink the kool aid, if not this time then next time. It's really like being in an abusive relationship, only with the full resources of the state devoted to developing these underhanded psychological manipulations, not limited by the imagination of a single sociopath trying to twist you round their finger. Sickening really, though at the same time it shows their weakness that they know things like this can't be forced on an unwilling population through direct totalitarian control. Yet.