Then somebody mentioned to me the importance of white space. People don't enjoy reading loads of unbroken text.
After that people used come from miles around to get my leaflets. From abroad even. They became a collector's item. People started to pay for them. They used fight over them.
Anyway, that's how I made my fortune. And, of course, along the way I stopped loads and loads of wars.
So, less is more. Less text, more white space. Choose the important stuff, scrap the rest.
Just some ideas. I tried reading that Burleigh thing but gave up after a while, I'm afraid.