It is encouraging that the Guardian’s subscribers and ‘supporters’ (who make regular donations) now number more than a million. The Financial Times also has more than a million digital subscribers and the New York Times more than ten million. But a handful of successful titles isn’t enough.

If you say so, Don.

If,​ however, you are trying to identify the single most significant cause of journalism’s current economic difficulties, one publisher has said to me, it might be the third-party cookie.

Well, that and the constant lying. And the cheering on of war. Oh and the smearing of dissenters all of which leads to loss of trust and disengagement but yeh...cookies.

Interesting article all the same.