Its in the meteoric ascent. When a little tin-pot bunch of deluded colonialists and right wingers like my neighbours, the "Integrity Initiative" suddenly move from part of a run down mill in rural Fife into the most prestigious address in London, its a sign of a government reaching out in desperation.
Of course the brown envelope of hidden state funding transforms perceptions astonishingly but does little for credibility. A ladies underwear salesman with a laptop can, for example be metamorphosed into a top military analyst overnight, but the bottom line (te-he!) is that in reality, he's still an underwear salesman.