Some interesting bits in the main site, nicely presented, mostly non-partisan (though the seeming focus on covid related opinions in places made me go hmmm a bit), but it all seemed a bit slick and opaque, something about it not ringing true in some way, maybe it was just me (I'm a suspicious sort) - but then I clicked through to the about page -

the main people I didn't recognise, seemingly innocuous, a bit middle class or whatever (the dog looks nice) - then it gets to the 'board' (why exactly is there a board anyway?) - and they look a bit more iffy, halfway down who's there but mark facking littlewood from the IEA - say no more. They say you shouldn't trust any organisation that would have you as a member, that goes triple for mark littlewood. I guess freedumb's not free so we better make sure it's funded by tufton street and the billionaire astroturf network. Meet the new big brother, same as the old big brother.

https://bigbrotherwatch.org.uk/team/