I'd say because..to my mind, as is intimated more than once in this article, ..this seems to be an exercise in German neoliberalism...the mask of acceptability....propaganda disguised...manufacturing consent..I could go on..to my mind the attitude that defines an era of "no-art"...a discipline that has lost its relevancy & therefore, raison d'etre. Why, for instance, has no-one considered creating a "tongue-in-cheeky"; Picasso, Cubist, blue-period, "bullfighting" Lamborghini?