'Coates set up the Bet365 Foundation in August 2012, and in February 2016 it was renamed to Denise Coates Foundation. It is a registered charity under English law and it has donated £100 million to twenty UK charities to help support projects home and abroad.
Charities which have received funds include Oxfam, CAFOD, the Douglas Macmillan Hospice for cancer sufferers in Stoke, and relief programmes for victims caught in the aftermath of Typhoon Haiyan in the Philippines. University scholarships and theatre donations have also been offered.
The Foundation pledged £230,000 to St Joseph's College, in Trent Vale, after Coates was impressed by a presentation on the school's work to help support vulnerable youngsters in Sierra Leone's second largest city Bo.