- The latest hot marketing term? 'Rebellion' Archived Message
Posted by Ian M
on January 8, 2020, 11:29 am
I'm so sick of capitalism pirating our deepest emotions and convictions, repackaging them and selling them back to us completely devoid of their original content. I bet the people in charge of these marketing campaigns think they're helping XR by spreading 'brand awareness' or somesuch BS, but really it's total cynicism, a deep violence to the meaning of words, and a parasitic leeching away of the movement's energy.  'American fast-food chain Burger King just launched the plant-based “Rebel Whopper” in the UK. While the patty itself is vegan, the Rebel Whopper shares a grill with beef products. It’s also served with non-vegan mayo, although it can be requested without. Toni Vernelli — international head of communications and marketing at Veganuary — has praised the new burger. “What does make a big difference to animals and the planet is when non-vegans choose a plant-based menu option, enjoy it and then order it again,” he told the Guardian. “And that’s exactly who Burger King’s plant-based Whopper is aimed at.” Vernelli adds that the new burger is specifically for “flexitarians who want to reduce their meat consumption for health or environmental reasons, or are considering going vegan.” The plant-based whopper was launched throughout Europe and Ireland in November. Burger King added the Rebel Whopper following the success of similar plant-based menu items in the U.S. and Sweden. Burger King EU is also launching the “Rebel Chicken King,” a plant-based “chicken” patty. Unilever-owned The Vegetarian Butcher produces the soy and wheat protein patties for the new UK Whopper.' - https://www.livekindly.co/vegan-rebel-whoppers-uk/  'The Rental Rebellion, back in September 2018, was the campaign that launched the spanking new Tipi brand. It was a category-grabbing rallying cry to fellow Londoners who were putting up with shoddy renting, overpriced fees, hidden Ts and Cs and mystery landlords who never picked up the phone when anything needed fixing. Now that we had people’s attention, our challenge for the next campaign was to evolve and unpack the rebellion and take the brand to a wider audience. So we decided to challenge the idea of what a rebellion looks like and how it operates. [...] we rooted the rebellion firmly in the ‘real’ with sumptuous, spacious and beautifully lit photography of Tipi’s homes while the language unpacked Tipi’s USPs with its tongue firmly in its cheek; allowing us to develop the rebellion from the previous year in a modern, playful way. The campaign ran across a gargantuan spread of media; from tube cards, to bus shelters, 96 sheet billboards to onsite building wraps at Wembley Park, banners and VOD to social and online content with four films. Encouraging every Londoner to join our rental rebellion – only, from their sofa, with their feet firmly up.' - https://bandstand.co.uk/work/tipi-rental-rebellion-phase-2/  'Jade Azim Verified account @JadeFrancesAzim I just looked at Tipi homes, the developer selling themselves as a ‘rental rebellion’. The cheapest property they have is £1500pm for a 1 bed. Incredible stuff. [...] Quite an interesting read on corporate landlords. I also just looked up East Village in Stratford, for decades a working class community. A 1 bed is 1600+. Fizzy Living has STUDIOS for 1800. Cool cool cool. [link to paywall FT article, 'Should tenants fear the rise of the corporate landlord?']' - https://twitter.com/JadeFrancesAzim/status/1161223193425784832 I |
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