Dispatches have caught celebrities charging for charity endorsements in a bit of a "YA! You think?" moment but even so, it's nice to see something approaching actual journalism in the fraud (admittedly just them reporting other people's work).
Caitlyn Jenner and Harry Redknapp have both accepted thousands of pounds in return for backing a fake charity set up by Channel 4 in a sting operation.
In a Dispatches documentary, Celebs For Sale: The Great Charity Scandal, to be broadcast on Monday evening, the two well-known faces are revealed to be part of a widespread practice of paying celebrities for public support.
By inventing a charity called Cleaning Up Plastic Pollution in Africa, or Cuppa journalists were able to prove that financial transactions took place.
They missed the chance to call it Cleaning Up Nigeria's Trash Shame
Celebrity booking agents told Dispatches that Redknapp would back Cuppa at a cost of £15,000 for one Instagram post, with an extra £5,000 for a photoshoot. A contract was signed and the programme makers paid the agency £20,000. A week later a photograph of Redknapp wearing a Cuppa T-shirt and cap and holding a themed cup was posted on his Instagram account.
Im proud to support Cuppa a great new charity thats Clearing Up Plastic Pollution in Africa. Follow them on insta to show your support, Redknapp wrote.
:-o No surprise from this grasping tosser but still, fifteen grand for one instagram post? :-o Nice work if you can get it.
A lawyer for Redknapp said: Mr Redknapp is a prolific supporter of charity and has raised considerable sums over the years. He receives no fees for such support and would never knowingly charge for the regular charity work he undertakes In this case he only agreed to payment after being informed that the charity was supported by private investors... He was paid less than the sum quoted by MN2S [the talent agency].
Lolz. Sure mate, right you are.
This is very much low hanging fruit though. The "charity sector" is surely a rich topic for investigative journalists to dig into.