Guardian: Labour needs big ideas to win voters back, report warns [Stephen kinnock is involved]
Posted by Sinister Burt on October 18, 2021, 1:11 pm
Thanks Stephen pillock. So labour needs big ideas, but not any actual policies, as people (or the specific slice of 2019 tory voters they talked to) are too cynical about policies because they might not be done or something, so better not to even mention them - and none of that talk of austerity (which is fair) or taxing the rich (which is unfair) - just big abstract ideas, not connected to anything, just sat there being ideal. The news series of the thick of it writes itself (or the next decade of neoliberalism (or worse)). |
"Labour will fail to win back voters who deserted to the Tories at the last election until it is much clearer about its core identity and driving purpose, according to a new report based on detailed interviews with former supporters.
The analysis by Renaissance, a new group chaired by the frontbencher and MP for Aberavon, Stephen Kinnock, finds that people who had voted Labour previously, but switched to the Conservatives in 2019, will not be convinced to return to the fold by new Labour policies, but instead want big ideas and themes spelling out what the party actually stands for.
Referring to in-depth investigations of the views of its lost voters, said Kinnock: “We found that specific policy proposals did little to break through the cycle of cynicism, because politicians are assumed to break policy promises and they don’t address the fundamental issue of the voter needing to understand Labour’s identity and wider motives before they give the party a hearing.”
The report, while praising Keir Starmer’s recent party conference speech, found that among those ex-Labour backers who had switched to Boris Johnson in 2019, the Conservatives were now seen to have “a record of delivery” on issues such as Brexit, the furlough scheme, vaccinations and running the economy since 2010.
Also, alarmingly for Labour, the interviews showed that the party’s regular criticisms of the Tories for their record on the NHS and for following an austerity agenda were not hitting home with the lost voters. “Traditional attack lines are having little effect,” the report found."