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Just received this email. On the bright side, it's good to see some initiative in support of the Athletic Department.

On the not so bright side, this lands with a thud, like an anvil. No logo, no effort, no real vision, just some obvious (and meaningless) verbage about things changing.



Dear ,

The landscape of collegiate athletics is experiencing unprecedented change. Today, I'm proud to announce Long Beach State's strategic response: The Anchor Fund.

Anchoring Student-Athletes at The Beach.

The recent House settlement has fundamentally altered collegiate athletics, introducing revenue sharing and expanding scholarship opportunities. For mid-major programs like Long Beach State, these changes require innovative approaches to remain competitive while staying true to our values.

The Anchor Fund will:

Provide essential resources to support our student-athletes in alignment with new NCAA guidelines

Ensure Long Beach State can recruit and retain elite talent in this competitive environment

Complement our existing Beach Athletic Fund, creating a comprehensive support system

Your investment in The Anchor Fund directly impacts our ability to compete at the highest levels while providing an exceptional student-athlete experience. Together, we'll write the next chapter in our proud history.

Make Your Impact

Thank you for standing with Beach Athletics as we navigate this pivotal moment.

Bobby Smitheran
Executive Director of Athletics
Long Beach State

P.S. Your support has never been more critical than it is today. Join us in anchoring the future of Beach Athletics with your gift to The Anchor Fund.

Make Your Impact