I guess it doesn't really matter what we think because we're not the target audience.
Its well established that the vast majority on IKBA don't like or want modern futuristic design or electric vehicles.
This is meant to be a clean sheet new start for Jaguar severing all links to their previous incarnation and the stuffy old world of leather and walnut loving string-backed driving glove owners.
Personally I don't like it but as I know I'll never be buying one it doesn't matter.
Good luck to them, I hope its a huge success for this century like the revolutionary E Type was last century.