You have Doritos recently? The bag feels much, much cheaper now. It used to feel smooth to the touch. Had some kind of coating on it. Now it's...cheap crap. The bag also opened much easier so maybe cheaper adhesive too. Unbelievable.

In the US, I used to eat these tortilla chips that were made by some local company, probably owned by Mexicans. They came in the world's cheapest bag but I enjoyed the product and you'd get a lot. The bag was way bigger than the big name products. I wish I remembered the name of that company.

Ooh, I found it. El Ranchero.

http://www.rancherofood.com/en/

Looks like they've upped their bag game a bit. It used to just be a translucent bag with the logo on it.

Good to see they're still in a business. Family owned company cranking out tortilla chips in their basement.