I have just been approach by Yellow Pages to renew my advertising in there book for the next 12 months.
I am not sure if its good value for money, in one aspect I grudge every penny spent (£1600 plus vat on 3 ads in garage servicing, MOT & Tow Bar fitting sections) on the other hand I am aware that some customers may have forgotten my phone number (although it's a very easy number to remember (std) 22 23 24).
I am of the opinion that customer referrals and search engines are my main resource of new customers.
What is the general feeling about lining Yellow Pages deep pockets ? Am I been overly miserable
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