George Clooney has helped spear-head a boycott of Dorchester Hotels over their Brunei links, in support of gender rights ... and it's been a very successful action on his part: the hotel chain has lost a number of prominent corporate groups/clients over the last few weeks.
We, the public, rely on grand gestures and feel-good philanthropy from the rich'n'famous - at their whim ... and at times of their choosing - in order to mobilise big media attention.