LONDON — Breakthrough Media and sister company Zinc have consolidated under one banner, Zinc Network, to create one global communications agency that aims to drive social change through online community and influencer-led campaigns, including government programmes. To support the merger, CEO and co-Founder Robert Elliott has hired Buster Dover, previously MD of MullenLowe Group in the UK, as managing director, and Kru Desai, leader of KPMG’s government and infrastructure practice, as non-executive chair. https://www.holmesreport.com/latest/article/emea-news-in-brief-(april-1-2019)
Back in 2016 - when it seems the Guardian still actually just about did some proper journalism..
Much of the work is outsourced. Ricu’s favoured contractor is Breakthrough Media Network Ltd, a company operating from an anonymous office block near Waterloo station in central London. Nothing inside, other than a series of locked doors and CCTV cameras, suggests the nature of the company’s work.
Like Chalk, one of Breakthrough’s two directors, Scott Brown, worked for the Conservatives before joining Bell Pottinger’s information operations team in Baghdad. The other, Robert Elliott, is a former reality TV producer. Both are in their 30s and attended the same school in Essex.