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I believe you are correct, but let’s look at why. Most lbsu students attend the university because they either did not have the grades to go elite ( and their do not have the money to get elite, see Times recent articles about usc admissions), and they can not afford to attend out of the neighborhood. They are too busy studying, working and squeezing in a social life.
However, athletics are the most important marketing vehicle for the university because it is the item noticed by those outside university, including alums. The problem is most universities exist only within the context of academics. However it is a much bigger world out there. Most lbsu alums do not care about their alma mater and do nit give. Ergo the best tactic would be to enhance your best marketing device - athletics. And keeo hammering the point. 
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Students don't care about sports. They only care about academics. We rock at academics. It is all about money and we don't have any. Previous Message
Forst let’s answer the question asked then comment on Dave’s thoughts. 1) Sac State, 2) it is unfortunate that the people running our university do not understand that athletics is the major marketing factor in selling the university to people outside the university and more importantly to its alums. The people mentioned do give a sh*t about academics. They only care about what they read on the internet snd for us mature folks what we see in the newspapers and see on the TV. Do not get me wrong academics are very important, but they do not market the university in the mainstream, only athletics dis that. As long as we have narrowed visioned leaders ee will continue to slide downward. We are nearing the last and final chance to correct this situation in light of the Power 4 complete takeover of the Ncaa. Conoly it is time to wake up. Blunt but truthful. Previous Message
I agree with you NinerDave. Unfortunately the athletic dept is subservient to bean counters. It is evident the higher authorities at LBSU do not consider sports important. That coupled with the way the college sports handling is mandated does not bode well for LBSU. I do not feel the leadership in the Big West Conference helps. Take having the Big West Basketball Tournament in Henderson NV. This makes the teams spend more money for travel, lodging, and food. This is money most Big West Schools do not have.i guess we will just see what happens
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