I hate to point this out (especially as this is my first post on here and don't want to fall out with everyone!) but the last Kwik Fit campaign did exactly the same thing as the current one - "You can't get better than a Kwik Fit fitter, we're the boys to trust".
You don't have to read too far between the lines to think that this means you can trust Kwik Fit and not the rest of the trade. The main difference now is that the new advert is both dull and condescending to the customer and so will not have half the impact. People still go into Kwik Fit and expect the guys to stand in a line and jump in the air with a big daft grin on their faces years after the adverts stopped. The current campaign will be forgotten as soon as it stops airing.