Thank you for the opportunity to reply Andy.
FOXY Choice provides a package of marketing services to help female friendly garages promote themselves to women because (many) women find garages and dealerships unfriendly and often intimidating places where quality can be a lottery.

Sadly the garage industry has a poor image with many women and because it is so male oriented (80% of the workforce are men whereas c50% of customers are female) some garages don't realise that women are very different from men when it comes to shopping and expect to be treated accordingly...hence our different approach.

We are totally independent, make sure women know about quality signs like ATA, BSI and fully OFT approved code schemes, include things like location near shops and customer services like pick up and courtesy cars and expect garages to sign the FOXY Promise to never 'overcharge, patronise or sell women services they don't need or want'. Any problems afterwards and the women tell us of course!

Oh that all garages were scrupulous - many see a single woman and sell her things she doesn't need or want to buy - they wouldn't do this to a man.