Stuart White
"I have a couple of questions:-
1. I visited the site but there appears to be no links from it, so
there is no information and no way to vote? I will not be telling my customers until you I can be sure the site is working ok as they will not keep retuning to vote.
2. Are the winners to be decided purely by number of votes? If so
the size of the business and the use of its data base will be of great influence on the out come, the more customers you have the more potential votes!
3. Why are the skills and the investment made in the business not
of any significance? We have one of the most technically capable and well equipped workshops in the country, but are a rural independent garage how can we compete with the number of votes which the large dealer networks can generate They have many thousands of customers on their database and a marketing department who know how to, and have the time and money to promote “Golden Garage “to their customers.
4. How transparent will the voting be? Will you publish the
statists and the categories the votes are for?
5. Are you intending to monitor the source of the votes, i.e.
MAC/IP addresses, this may not be applicable as customers may make their vote from the garage. For example we have a pc in our reception and we will encourage customers to vote whilst they are on site, however this could be sent as multiply entries from the same address?
6. What are the criteria for a “Golden Garage”? I.e. it is far
easier to keep customers happy when you are only dealing with a specialist area of that market, such a just one brand, or excluding particular types of work."
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